Noblesville unveils 'Deer Creek District' brand for Exit 210 corridor
September 12, 2026 | Noblesville City, Hamilton County, Indiana
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Mayor Chris Jensen unveiled a new brand for the Exit 210 corridor, calling it the Deer Creek District and framing the label as both an homage to the area’s entertainment history and an engine for future investment.
A presentation voice described the district as "5,000 acres supporting investment, attracting visitors, and building lasting community pride," and Jensen said attendees would receive Deer Creek District swag as part of the launch. He said the brand is designed to knit together assets across the corridor and support tourism, events and private investment.
Jensen positioned the branding as one piece of a broader strategy to market Innovation Mile, entertainment venues and new development sites to regional and national partners.
A presentation voice described the district as "5,000 acres supporting investment, attracting visitors, and building lasting community pride," and Jensen said attendees would receive Deer Creek District swag as part of the launch. He said the brand is designed to knit together assets across the corridor and support tourism, events and private investment.
Jensen positioned the branding as one piece of a broader strategy to market Innovation Mile, entertainment venues and new development sites to regional and national partners.
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