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Board approves $5.08M StarMark marketing contract and $4.3M for Amelia Island beach improvements

September 14, 2026 | Nassau County, Florida


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Board approves $5.08M StarMark marketing contract and $4.3M for Amelia Island beach improvements
The Nassau County commission approved an extension of the existing marketing contract with StarMark International for $5,081,280, to be funded through Tourist Development Tax revenues. Staff emphasized that tourism taxes are restricted for marketing and visitor-experience projects and said CVB representatives were available to answer questions.

Separately, the board approved up to $4,300,000 in TDT funds to the City of Fernandina Beach for an Amelia Island beachfront branding and visitor-experience enhancement project (contracts CM4217 and CM4217-A1). Staff described Seaside Park as the initial project funded under the program, with the city acting as project lead.

Deputy county and tourism staff told the board these actions are consistent with restrictions on TDT-use and that both items were approved 5–0.

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