Boys & Girls Club says Pedal Hilton Head attracts out‑of‑area riders and will add a 5K to grow stays

Ryan Wise, representing the Boys & Girls Club, presented results from Pedal Hilton Head, which he said last year attracted 625 cyclists and produced $109,000 net to support club programming. Wise said 59% of participants are tourists and that over 10 years Pedal has generated more than $1 million in net revenue for the club.

“We have 625 cyclists last year, which produced a net income a $109,000 to fund the Boys and Girls Club programs,” Wise said. He told the committee the club will add a Saturday 5K run/walk to build a weekend package and forecast roughly 250 participants for that new event, citing experience from a local running partner. Committee members asked about participant demographics and program partnerships; Wise said the club will use a mix of marketing and community partners and that about 85% of event marketing dollars will fund external marketing.