Kane County approves $34k grant-funded PACE-bus ad buy to boost curbside recycling

County staff presented a resolution to authorize a contract with Intersection Media LLC to place exterior advertising ("queens," "tails," and shelters) on suburban PACE bus routes and selected shelters to promote curbside recycling under the regional Feed the Cart grant. "Authorizing a contract with Intersection Media LLC, for advertising on suburban pace bus routes to promote increased and improved curbside recycling," the staff packet title read.

Staff said the package would yield 26 units running for nine weeks (20 purchased queens plus bonus units, 16 paid tails with 5 included, and 6 shelters with 2 extras). The contract amount discussed at the meeting was presented in the "$34,000 and change" range and would be paid from the grant; staff said the countys subaward is limited and the purchase follows RTA/PACE advertising rules because Intersection Media holds the sole PACE contract. Committee members asked how effectiveness would be measured; staff said post-campaign metrics (website traffic to the regional feedthecart.org site and other digital measures) could be tracked, though isolating Kane County-specific impacts is difficult in a regional campaign.

Caius moved the motion and Strathman seconded. Roll call was taken and the members present voted yes; the motion carried.