Commission approves Dunkin'/Baskin Robbins rebrand and letter‑height variance at 96 East Main Street

James Klinsky, representing Signs Inc., presented a rebranding and sign replacement proposal for 96 East Main Street. "It's a rebrand of, you know, Dunkin' Donuts. Formerly Dunkin' Donuts, now it's just Dunkin', and the Baskin Robbins," Klinsky said, describing reduced square footage and refreshed signage across the storefront and pylon.

Klinsky asked the commission to permit a larger Dunkin' letter than allowed under current standards, saying the Dunkin' letter would be 24 inches where 16 inches is permitted. "The height of the Dunkin' letter going from, I guess what's permitted is 16 inches and we're going to 24," he said, explaining that shrinking the Baskin Robbins letters further would make them unreadable and harm the storefront balance. Commissioners reviewed renderings and asked about prior presentations; the applicant noted the box and pole for the pylon sign exist and would be repainted and refreshed.

After discussion on sizing and proportions, a motion to approve the application and reface the pylon sign carried by voice vote. The record shows the commission approved the updated graphics and replacement channel letters; the transcript does not record special conditions or a separate recorded vote tally.