Design Review Board OKs Reverie monument sign with limits on illumination

Steph Ferradino (S8), representing the applicant, presented a monument sign for the Reverie site at 1 Caderas/Catoras Avenue and explained that the site is a pre‑existing nonconforming lot in the Gateway Commercial District. Fred Pineault (S9) from the sign company described an internally illuminated LED sign with photocell control and dimming capability.

Several board members raised concerns that the illuminated background (a green field) could distract drivers on the adjacent high‑speed roadway. S9 agreed to make the honeycomb background non‑illuminated. The chair (S1) summarized the conditions — the green portion made opaque and the lower portion unlit — and the board voted to approve the plans with those conditions. S1 noted address language could be administratively approved.