Council adopts new rules for electronic message center signs, approving ordinance 4–1

Planning staff reviewed proposed changes to Title 9 to regulate animated and electronic message center (EMS) signs more broadly. The revisions remove the prior "adjacent" definition, extend the EMS rules to both freestanding and wall-mounted signs, set a 300-foot buffer (or require obstruction/curfew conditions) for signs near residential zones, and add brightness and certification standards with enforcement procedures.

"This residential curfew meaning it has to be a solid, unilluminated black screen or off between the hours of 10PM and dawn," the staff presenter said while explaining curfew options; staff also explained that a different curfew (midnight to 6 a.m.) would apply in some commercial corridor contexts. Supporters, including a representative from Yesco/ESCO, argued the new language fixes gaps in the old ordinance and enables better off-site control and enforcement. Several council members said the curfew and brightness-metering provisions addressed their concerns, while at least one member voiced continued reservations about EMS signs in neighborhood commercial areas. The planning commission had recommended approval 7–0.

Councilmember Steve moved to approve Ordinance No. 2026-071; the motion passed 4–1. Council directed staff to ensure enforcement procedures and metrics for brightness testing are clearly documented in the code-implementation materials.