Sponsors, vendors and a new city app featured alongside racing at Kankakee regatta

The broadcast included an extended sponsor roll call and vendor shout-outs, naming local businesses and institutions that supported the regatta. On-air mentions included Riverside Community Credit Union, Saint Mary's Hospital, ComEd, 1st Trust Bank, and numerous local contractors and vendors; announcers described the boats as "floating billboards" for sponsors.

Separately, a city-facing public-service announcement invited attendees to download a new municipal mobile app from the Apple App Store or Google Play Store to submit and track service requests (graffiti, potholes, broken hydrants). The on-air message explained the app workflow: select an issue, submit a picture and location, and the request routes to the correct department with status updates available in the app.

Organizers encouraged potential sponsors for 2027 to contact the River Valley Regatta team and suggested vendor opportunities for food and merchandise at the next event.