Butler stresses bipartisan pitch and messaging challenges ahead of initiative fight

Jamie Herrera Butler told reporters the repeal effort is intended to appeal across party lines and emphasized that the initiative is not a partisan exercise. "This is not a partisan issue," Butler said, adding that the campaign expects support from Democrats, Republicans and voters who reject both major parties.

She referenced a history of voters rejecting income-tax measures—saying the issue has been turned down roughly 10 times previously—and framed the campaign's primary task as overcoming communication hurdles and convincing voters that higher spending has not produced better results. Butler also cited a sponsor comment she attributed to Senator Petersen describing earlier promises against an income tax as a "pie crust promise," which she used to question sponsor credibility.