Local business owner urges Sedona to pair decarbonization with visitor-education program

During the public-comment portion of the meeting, Joseph Serenity — a Sedona resident, business owner and former Chamber volunteer — urged council to include businesses and visitors in the city's climate goals. "Cutting Sedona overall overall greenhouse emissions by 50% by 2030," Serenity said, framing the ask as a community-wide goal and offering to help develop a visitor-education or 'irresistible etiquette' program to shift behaviors.

Council thanked him and suggested staff follow up to discuss how local businesses might be engaged in outreach and educational pilot programs. Bryce Beck offered to meet with Serenity to discuss possible collaboration and next steps so the presenter could be connected to project implementation.