Marketing firm outlines strategy to boost enrollment and retention

At the March 7 retreat, Jacqlyn Burde of Galapagos Marketing presented an overview of the firm's strategic partnership with Farmington Public Schools. Burde said the firm will focus on inflow and retention strategies: increasing enrollment, supporting family retention, and strengthening the district brand and communications.

The board amended the agenda to include a discussion of committee-meeting minutes under Strategic Communication Efforts. After discussion the board determined it will maintain its current practice and not post approved committee meeting minutes online for public view, per the retreat minutes.