Fitchburg readies Stormwater Awareness Week outreach and an adopt‑a‑drain push

Staff told commissioners Wisconsin Stormwater Awareness Week (Sept. 19–27) now aligns with the national week and urged Fitchburg outreach focused on two topics: promoting an adopt‑a‑storm‑drain program and native‑planting for infiltration. "We've got the Wisconsin stormwater awareness week," the staff member said, adding that the city could circulate a proclamation to the mayor for a council reading in September.

The staff also proposed specific tactics: set a short goal for new adopters ("maybe having a campaign to get 25 new or 20 new adopters"), host evening webinar watch parties at the community center or senior center, distribute quarter‑page flyers with a QR code linking to the city's communications page, and use existing promotional kits from the county. Commissioners tested the county sign‑up tool during the meeting and highlighted UX confusion about calling the site an 'app' versus a web signup; staff clarified the enrollment is on Dane County's site and uses county GIS inlet data.