Plan calls for Main Street transit spine and projects 10% ridership increase

SRF project manager Alec Moore told the Prosperity, Livability and Safety Committee that the highest-return service investments would be on North and South Main Street, which the plan recommends treating as a true transit spine. The spine would receive higher frequency and longer service spans than branch and support routes.

Moore described a service-classification structure that distinguishes core corridor frequency from support and crosstown connector routes, and gave an estimate for ridership impact: "With the changes that we propose, and I believe you all have a map ... we're anticipating ... about a 10% ridership growth above what we see today," he said. He added that further gains would depend on added frequency and span and on resource availability.

The plan suggests spine frequencies could move toward 15'0 minutes during peak periods, while support and crosstown routes would expect hourly to 30-minute service depending on demand and resources. Moore said those improvements come with resource trade-offs and that staff should pursue efficiencies such as interlining to maximize service from the existing 17-vehicle fleet.

Councilmember Patrick Harmon asked about 'modest frequency' and the consultant contrasted hourly support-route service with the target 15'0-minute spine frequency. The committee adopted the plan and authorized staff to begin implementation work.