City of Carson frames 'Carson X' as official LA 28 visitor zone; staff outlines planning

City Manager David Roberts and Deputy City Manager Arminette Chapparian told a room of local business owners that the city has adopted a coordinated branding and operations plan for LA 2028 called the Carson Experience, or "Carson X." Roberts described Carson X as the city’s local version of an Olympic village, noting naming rights constrain use of official Olympic symbols.

"my name is David Roberts. I am the City Manager here for the City of Carson," Roberts said while explaining the initiative and its intention to showcase local businesses. Chapparian told attendees that the City Council adopted the Carson Experience in March 2026 and that the plan covers activities before, during and after the July–August 2028 window when events will take place in Carson.

City staff described a phased planning approach that includes an internal steering committee of roughly 60 staff across departments and an external advisory committee of stakeholders. Officials said LA 28 will fund the sports themselves while the city will manage and fund the ancillary programming, branding and local operations.