Marketing firm outlines enrollment and retention strategy for district

Jacqlyn Burde of Galapagos Marketing presented an overview of the firm's strategic partnership with Farmington Public Schools, focusing on enrollment growth, family retention and strengthening the district brand and communications. The presentation outlined communications priorities and partnership objectives intended to support enrollment and community engagement.

The board discussed communications strategies as an informational matter; no formal action or contract approval was recorded at the retreat. The presentation appears intended to guide staff implementation and future outreach work to families and prospective students.