Pine State Spirits reports social engagement and app activity in January
February 01, 2026 | State Liquor and Lottery Commission, Executive, Maine
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Sheila Gibbons of Pine State Spirits delivered a marketing and merchandising update, reporting 81.9K social media impressions, an engagement rate of 2.3%, and 36,961 combined Facebook and Instagram followers in January. She reported 264 new downloads of the Maine Spirits app in January and a total of 166,228 downloads to date.
Gibbons also summarized top-performing content (top Instagram and Facebook posts), recipe trends and in-store agency-store resets completed in January (three agency store resets with 103 new items added and 96 items discontinued). The Commission acknowledged the vendor update; no action was required.
Gibbons also summarized top-performing content (top Instagram and Facebook posts), recipe trends and in-store agency-store resets completed in January (three agency store resets with 103 new items added and 96 items discontinued). The Commission acknowledged the vendor update; no action was required.
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