Council hears proposal for $5,000 I‑29 billboard and SDPB segment to promote Jefferson
February 01, 2026 | Jefferson, Union County, South Dakota
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Nicole Werner proposed a VERDE billboard on I‑29 NB near Interstate Speedway featuring a slogan, area business logos and annual events; she said "The cost is $5,000.00 per year." Council discussed possible funding sources but took no formal vote on the billboard.
Ms. Werner also said she had contacted South Dakota Public Broadcasting and that SDPB agreed to produce an Elk Point–Jefferson segment that could include radio, TV and a website link to raise the city’s profile. Council members noted that these media efforts could complement the tourism map listing already approved.
Ms. Werner also said she had contacted South Dakota Public Broadcasting and that SDPB agreed to produce an Elk Point–Jefferson segment that could include radio, TV and a website link to raise the city’s profile. Council members noted that these media efforts could complement the tourism map listing already approved.
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