Miami Host Committee and city staff seek Homestead's approval to plan World Cup fan activations
July 25, 2026 | Homestead City, Miami-Dade County, Florida
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City staff and a representative from the Miami Host Committee briefed the Homestead City Council on March 18 about options to locally activate World Cup-related fan experiences and legacy programming across South Dade.
The host-committee representative said the larger regional fan festival in Bayfront Park will run June 13 through July 5 and described a separate, city-level activation the council could host downtown from July 9 through July 19. The Miami Host Committee speaker said the committee operates under FIFA's regulatory framework, is a private nonprofit that coordinates with public partners, and has worked to secure federal funding to reimburse public-safety agencies for match support.
Deputy City Manager outlined a three-prong local "game plan": host a youth soccer clinic (the committee is coordinating an official FIFA Miami team event for a proposed May 30 kickoff), refine commercial partnerships to avoid conflicts with FIFA's exclusive sponsors, and stage local fan experiences on July 4 and July 919. Staff said a preliminary fan-zone budget figure of $30,000 is a starting point and that the city has about $10,000 in tourism funding identified; officials said they would pursue corporate sponsors and will vet plans with the host committee and the city attorney before returning to council with a final budget for approval.
Council members asked about exact dates, sponsor restrictions and potential venues. The deputy manager said staff would proceed with planning if council gave direction and would return with a vetted budget and site recommendation. "So following this discussion, if we gain consensus to continue planning, you will see a shift where we will no longer reference it as FIFA or World Cup," the deputy manager said, describing a local marketing sub-brand the city would use to avoid licensing conflicts.
The item concluded with direction to continue planning and to return to council for final budget approval after stakeholder outreach and legal review.
The host-committee representative said the larger regional fan festival in Bayfront Park will run June 13 through July 5 and described a separate, city-level activation the council could host downtown from July 9 through July 19. The Miami Host Committee speaker said the committee operates under FIFA's regulatory framework, is a private nonprofit that coordinates with public partners, and has worked to secure federal funding to reimburse public-safety agencies for match support.
Deputy City Manager outlined a three-prong local "game plan": host a youth soccer clinic (the committee is coordinating an official FIFA Miami team event for a proposed May 30 kickoff), refine commercial partnerships to avoid conflicts with FIFA's exclusive sponsors, and stage local fan experiences on July 4 and July 919. Staff said a preliminary fan-zone budget figure of $30,000 is a starting point and that the city has about $10,000 in tourism funding identified; officials said they would pursue corporate sponsors and will vet plans with the host committee and the city attorney before returning to council with a final budget for approval.
Council members asked about exact dates, sponsor restrictions and potential venues. The deputy manager said staff would proceed with planning if council gave direction and would return with a vetted budget and site recommendation. "So following this discussion, if we gain consensus to continue planning, you will see a shift where we will no longer reference it as FIFA or World Cup," the deputy manager said, describing a local marketing sub-brand the city would use to avoid licensing conflicts.
The item concluded with direction to continue planning and to return to council for final budget approval after stakeholder outreach and legal review.
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