Veloz: ‘Electric for All’ campaign generated wide reach and state‑level engagement, organizers say

Rosa Davies, a presenter from the nonprofit Veloz, briefed the council on the Electric for All consumer outreach in Washington and nationwide. Davies said the national campaign’s strategy divides the pathway to purchase into three stages—awareness, education and conversion—and relies on targeted digital tools to bridge barriers identified in state research.

"We launched this, you know, $45,000,000 campaign," Davies said, describing a multimarket effort that included paid media in Washington. She told the council the campaign’s national reach registered roughly 4,000,000,000 impressions through April and about 4.5 million website visits to electricforall.org, and that Washington‑targeted messaging focused on cost, charging and range concerns identified among EV considerers.

Davies described user tools—an affordability calculator, a used‑car finder and a "Real Stories" hub of first‑person videos—that aim to turn interest into concrete purchase consideration. She said Veloz uses audience signals from a digital tool (Resonate) to identify the roughly 700,000 Washington residents they classify as EV considerers.

Council members asked about the campaign’s ability to drive actual vehicle sales; Davies noted measurement challenges and said conversion attribution requires additional time and study. Commerce’s Steven Hershkowitz asked whether state investments could be correlated with adoption increases; Davies said campaign data can show engagement and search behavior but that linking those signals to on‑the‑ground sales remains an analytic challenge.

Davies said one anonymous funder is underwriting paid media in Washington through June 2027 to support mid‑funnel outreach to undecided consumers. She encouraged agencies to share tools and collaborate on messaging and offered to provide data summaries upon request.

The council had no formal action on the presentation; members said the campaign metrics and tools will be useful when designing state outreach and complementary rebate or voucher programs.