EDC members debate outreach tactics as Thompson heads into a second budget referendum

Commissioners spent a substantial portion of the meeting on outreach strategies for an upcoming budget referendum, reflecting concern that supporters often do not turn out while opponents rally on social media.

Members described the digital dynamics that favor emotionally charged opposition posts and noted demographic pockets (East Thompson and senior communities) where a 'no' vote carries more weight. Speakers urged more targeted outreach — physical mailings, inserts in the local papers, hand-delivered flyers at mobile-home and trailer parks, and direct contact by commissioners — while recognizing fiscal constraints on paid mail campaigns.

Discussion also covered existing local programs: a town tax deferment was mentioned as available for qualified residents, but members said many people are not aware of the eligibility rules. One commissioner cautioned against language that labels local schools as "failing," and others highlighted recent pathway and vocational programs that are yielding job outcomes for graduates.

No formal campaign actions were adopted by the EDC in the meeting. Commissioners said they would use social posts, the e-newsletter and commission networks to promote the referendum and consider targeted in-person outreach in areas with low online engagement. The commission noted absentee ballots are available and set a next meeting to review outcomes after the referendum.