ADRC staffing and marketing proposals could add positions using available funds

ADRC leadership presented a proposed staffing-model redesign and marketing expansion that would use available ADRC and other non-levy funds rather than increase the county levy.

The presenter explained the current minimum ADRC structure for a single-county operation and said state rules set minimum staffing for several roles (director FTE split across ADRC and aging, required dementia-care hours, resource specialists and options counseling). The proposal would reassign dementia care duties away from Olivia (the current lead/dementia specialist), combine dementia care with the caregiver coordinator role to create a full-time position funded by a mix of ADRC contract dollars and aging funds, and increase Olivia's ADRC lead time to better cover meetings, policy work and functional screener oversight.

The presenter also recommended adding increased administrative support to provide one day per week receptionist coverage so administrative staff could complete financial and other work without constant phone interruptions, and exploring marketing investments. "Marketing, outreach and marketing are a core service for ADRC," the presenter said, noting current marketing support is about 60 hours per year and suggesting a dual-funded marketing position could expand outreach to community groups, social media and newsletters.

Board members signaled support for increasing lead hours and for considering a supervisor classification, and discussed balancing fund carryover with appropriate reserve levels so county funds do not accumulate excessively on the books. No formal vote was taken; staff said they will model the proposals in budget spreadsheets and return with a draft resolution at a future meeting timed with the county budget process.