Hayward Lakes visitors bureau reports strong spring marketing engagement; county economic-impact figures due

The Hayward Lakes & Visitors Convention Bureau reported on spring marketing campaigns in April and May, citing strong engagement from paid social, email and broadcast segments.

The presenter said an April Facebook promotion generated roughly 1,800 clicks, about 1,500 of which the presenter described as "completely engaged" clicks. A dedicated email campaign with Midwest Outdoors yielded 157 clicks with 144 engaged visits for the spring-fishing content. The presenter said Star Tribune placements produced strong engaged visits (1,322 engaged visits reported) and that two YouTube campaigns together produced roughly 515,000 views; a demand-generation YouTube campaign generated about 34,500 clicks.

The presenter said county-level tourism economic-impact numbers will be released the next day and that early indications show positive direction across neighboring counties as well. No detailed economic-impact figures were provided at the meeting; the presenter said more in-depth details will be available when the official numbers are released.

Board members asked a few clarifying questions; no formal decisions were required.