District leaders briefed the board on athletics achievements, coach development tools and new state-level guidance on student personal-branding activity.
Mr. Dodie introduced an athletic update and turned the presentation to Josh Fuel, the district's middle-school athletic director. "So clearly we had a pretty successful school year for middle school athletics," Fuel said, listing multiple conference champions, county champions and state finalists across sports and highlighting individual accomplishments such as a state discus champion, Mattie Judge.
The board also discussed IHSA's newly approved Personal Branding Activity (PBA), described by administrators as a policy similar to collegiate "NIL" but managed outside school operations. A district leader cautioned that PBAs must be “totally separate from the school or athletic department,” that students cannot use team logos for branding, and that IHSA will require reporting of student agreements (the district said a 48-hour reporting requirement had been mentioned but the reporting mechanism remained to be defined). The district plans to provide parent and coach trainings once the IHSA FAQ and reporting format are available.
Josh Fuel described a leadership/360-survey platform proposed for both middle- and high-school athletics that collects feedback from coaches, students and parents and uses AI tools to synthesize results and recommend professional-development resources. Fuel said the tool can help identify gaps between coach, player and parent perceptions and provide a postseason agenda for coach development.
Board members also discussed a parent code of conduct and the difficulty of recruiting officials and coaches. Administrators said they would implement a parent-code signoff through Final Forms and shallow enforcement strategies to remind parents of expectations.
No formal action was required on the survey platform or PBA guidance during the meeting; staff said training and an IHSA FAQ will be provided prior to preseason.