Old School Square attendance and programs strong, but funding and management questions persist

DDA staff told the board on June 8 that Old School Square continues to draw strong attendance for programming and exhibitions but that funding uncertainty is constraining future commitments.

Staff reported a successful series of events this spring and early summer: an Earth, Wind & Fire tribute concert and other programming drew roughly 2,600 attendees at one event; VIP ticket revenue and door donations supplemented free general admission. The Cornell Art Museum and Old School Square reported gallery openings, more than 1,000 attendees at marquee events, and modest retail and donation revenue that help offset event costs.

At the same time, staff warned the board that projected program income for Old School Square was reduced by about $100,000 in the amended budget and that city funding levels for the coming year remain uncertain. Staff said that without confirmation of city support they cannot commit to contracts that would obligate funds not yet appropriated, citing the statutory restriction against entering into contracts without budget authority.

Board members and staff discussed a possible transition of operations or ownership. Staff said a city‑commissioned analysis of Old School Square is expected within about 30 days and could inform whether a new operator or management arrangement is needed. Board members urged continuity for marketing and event management during any transition, noting the DDA’s role in programming and promotion.

Staff also highlighted marketing wins: Delray was named “Best Beach in Florida” for the third year running; a Brightline/Discover the Palm Beaches co‑op ad buy will run across stations targeting World Cup travelers; and a city decision to provide free parking on Wednesdays through the summer will be promoted heavily to drive downtown visits.

The board asked staff to continue coordination with the city and to bring refined financials and a transition plan to the June 17 workshop.