The Webster Groves Business Development Commission voted to authorize the marketing subcommittee to begin formal conversations with council members, taxing‑district leaders and the city’s HR office about a proposed Business Ambassador (liaison) role intended to help new and existing businesses navigate permits, coordinate marketing, and act as a point person for regional business recruitment.
The commission’s presenter described the position as a full‑time city employee with responsibilities ranging from business onboarding and permit navigation to event coordination and regional outreach. The committee outlined possible funding sources: modest contributions from business districts, an existing marketing budget, a previously discussed business‑license fee adjustment, and a county use‑tax measure on the August ballot that members said could produce significant revenue if approved.
Members stressed this is an initial, iterative step rather than a final budget request. The group debated salary scale and scope: the draft included a $62,000 base but several members argued that market realities or expanded duties could require a higher salary band. Tammy, who presented the draft framework, said the primary aim is to "not add burden to the businesses but to help lighten the load," and that HR will review the draft and advise on classification and realistic salary ranges.
Action taken: the commission approved a motion to begin discussions with council members, taxing‑district heads and HR and to continue refining the job framework for future BDC review. The group requested the marketing subcommittee gather additional data (district revenue anecdotes and prior promotion results) to support presentations to council and staff.
Why it matters: a full‑time liaison could centralize merchant support and regional promotion, but the role’s success depends on stable funding and district buy‑in. Members noted that the proposal may evolve into a city employee role, a CID‑funded position, or another structure depending on funding choices and council direction.
Next steps: the subcommittee will meet with council members and taxing‑district leaders, refine cost ranges, coordinate with the HR director, and present an updated proposal at a future BDC meeting.