Simsbury Community Media appeals for donations as subscription revenue falls

Simsbury Community Media (SEM) used the event platform after the Memorial Day ceremony to warn that a shift away from cable subscriptions has cut revenue for the nonprofit and to solicit donations from the community.

A SEM representative said the organization’s funding model remains tied to television subscriptions while viewership moves online. "Our funding structure is based on television subscriptions. And it's no secret people have been cutting the cord," the representative said, urging attendees to "visit our website or scan the QR code on your screen to make your donation."

SEM emphasized the role it plays in local life: broadcasting government meetings, school events and community milestones, and preserving town history. The appeal highlighted that SEM’s programming supports local students and helps maintain public access to civic meetings.

The representative encouraged one-time or recurring donations and noted that every contribution helps keep SEM operating and serving the town. No specific fundraising target or budget shortfall amount was given during the remarks.