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Franklin City commission approves land-use recommendations, prioritizes protecting prime industrial parcels

May 29, 2026 | Franklin City, Milwaukee County, Wisconsin


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Franklin City commission approves land-use recommendations, prioritizes protecting prime industrial parcels
The Franklin City economic development commission reviewed a draft future land-use map and approved recommendations to preserve prime industrial parcels while converting certain small eastern lots to commercial use.

Staff told commissioners the packet contains full materials and that the city’s strategic plan and implementation plan will be presented to the city council for adoption on June 2. Commissioners discussed two vacant eastern lots that staff said were unlikely to be marketable for heavy industry and would be better designated commercial, while adjacent, flatter parcels should remain available for industrial development.

Members discussed several local constraints that shaped recommendations. Commissioners noted existing car lots and a long-held presence by an auto dealership make the immediate corridor unlikely to convert to industrial use, and that proximity to banks and a Quick Trip convenience store supports retail or food-service uses. Staff also flagged wetland areas near South 76th Street that limit commercial buildable area and advised commissioners to preserve flat, dry tracts that have better access to 27th Street and the interstate.

The group discussed infrastructure limitations that affect land use: Oakwood Road was described as insufficient for industrial traffic and has historically been restricted to limit heavy truck access, meaning road upgrades or outside funding would be required to make some parcels attractive to industry. Commissioners asked staff to prepare a prioritization that identifies which parcels already have utilities and sewer so the city can market the most development-ready sites.

After discussion, a member moved to approve the map recommendations as presented, the motion was seconded, and commissioners voted by voice to approve the recommendations with no recorded opposition. Staff said the approved recommendations will be relayed to the council with the plan materials ahead of the June 2 adoption hearing.

The commission also discussed meeting scheduling and next steps for outreach and ranking parcels by readiness, and then proceeded to closed session later in the agenda.

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