Commission approves two digital billboards; applicants to use louvre tech to reduce light impacts toward homes

The Planning Commission approved special use permits and related waivers for two digital off‑premise advertising signs after applicants described technical measures to limit light and nighttime impacts.

At 2030 Fremont Street, Amelia Henry of Las Vegas Billboards sought approval for a 40‑ft tall back‑to‑back digital sign using Daktronics equipment and dual light sensors. Staff added a condition limiting signage to the two primary facades depicted in the plans; the applicant agreed and the commission approved the permit.

For a second proposal at 4500 North Tanaya Way, the applicant showed modeling of foot‑candles and proposed louvre technology on the north face facing residential properties to reduce light spill. Greg Esposito explained that louvres and automatic dimming yield lower measured illumination at the most affected backyards, and that the south face (facing commercial uses) would remain conventional.

Commissioners discussed sightlines from the freeway, potential noise or nuisance concerns raised earlier for other tall flag/structures, and requested staff follow up on flag size or operational restrictions where applicable. Both billboard items were approved and will move to City Council for final action.