Lincolnwood board approves sign variances for dual‑branded Marriott on Lincoln Avenue

The Village of Lincolnwood Board of Trustees on May 19 voted to approve an ordinance granting sign variances for a dual‑branded Marriott property on North Lincoln Avenue, authorizing additional wall signage, a monument sign setback variance and new tenant panels on an existing pylon sign.

Village staff presented the request as a sign package for a property that will include two Marriott brands — SpringHill Suites and Residence Inn — which prompted the need for additional wall signage and tenant panels. Staff told the board a photometric (lumens) plan required by the plan commission has been submitted and is under review by the village engineer; final implementation was conditioned on engineering approval.

Why it matters: the request covers multiple sign types and a setback variation for a monument sign. Staff and the plan commission discussed glare and illumination concerns for nearby residential units; the photometric study is intended to address those concerns before signage is installed.

What the board decided: after discussion the board moved to approve the ordinance granting the variations. The roll call recorded unanimous approval by the trustees present.

Details and follow up: the packet and staff presentation reference the hotel as part of the 1860 development and note that the unified sign plan did not originally include the Marriott’s dual‑brand package. The transcript contains two different street addresses in adjacent statements (7260 North Lincoln Avenue in the agenda text and 7216 North Lincoln Avenue in a later staff recommendation); the board approved the variances as presented but staff indicated the photometric plan must be confirmed by the village engineer before any illumination is permitted. The village will publish the finalized ordinance and the engineer’s photometric findings when available.

Speakers quoted or cited in this article are members of the trustees and village staff who participated in the agenda item and are listed in the meeting record.