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Commission weighs industrial vs. retail priorities and flags landfill expansion as revenue opportunity

May 01, 2026 | Franklin City, Milwaukee County, Wisconsin


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Commission weighs industrial vs. retail priorities and flags landfill expansion as revenue opportunity
At its meeting the Franklin City Economic Development Commission spent the bulk of its discussion reviewing candidate industrial and commercial nodes and weighing a strategic choice: prioritize industrial projects to grow the tax base or pursue retail/commercial redevelopment on high-visibility parcels.

Staff walked members through a map of candidate sites, including the Rosson & 76 corridor, Franklin Center infill lots and parcels in the Franklin Business Park. Commissioners noted several constraints that could limit industrial development: DOT access decisions on certain parcels, a high-tension power line bisecting some lots, and wetland or floodplain features that would trigger mitigation and special-use permitting.

Members discussed specific market prospects mentioned in the transcript, including two former big-box candidate sites (identified in discussion as potential Menards locations), recent private investments (a referenced $17 million project), and developer interest in destination dining and convenience retail on large ownership parcels. Commissioners said private owners have shown mixed commitment to commercial buildouts and that some parcels had owners with differing objectives.

The commission also discussed the municipal landfill and parcels owned by Waste Management near the city. Staff referenced a Department of Natural Resources letter dated Jan. 22, 2026, related to a proposed Oakwood landfill expansion and said mitigation and permitting would be required if the expansion proceeds. Commissioners described landfill revenue as generated by tipping fees charged by tonnage and discussed a projected figure described in the meeting as roughly 2.7 (characterized in the transcript as an estimate and cited alongside the phrase "a couple million").

Commissioners directed staff to prioritize parcels with the strongest combinations of infrastructure and regulatory feasibility for industrial recruitment, while acknowledging some high-visibility parcels may be better suited to mixed-use or retail redevelopment. Staff was asked to follow up with potential anchor retailers and to prepare marketing and concept materials for targeted outreach and retention work. The commission then moved into closed session to discuss market-sensitive prospects.

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