'Fulshear First' pop‑up drew strong turnout; staff aims for quarterly mini‑markets

City staff and board members recapped a quickly organized Fulshear First entrepreneurship pop‑up event held at the Irene Stern Center after a nearby retail location abruptly closed and displaced vendors.

Staff said the event was organized in about 10 days, drew a full turnout, attracted broad positive feedback from vendors and shoppers, and required only minimal EDC expense for marketing and materials. Vendors were not charged to participate; staff covered marketing, signage and small souvenir bags.

Board members who attended described busy vendor booths and strong neighborhood turnout. Staff said there is a wait list and interest in repeating the event on a seasonal or quarterly basis; the board discussed adding more food trucks, expanding vendor space, and piloting a kid‑entrepreneur version of the event.

Staff noted follow‑up technical assistance and matchmaking opportunities have already started: vendors expressed interest in marketing help, website support and connections to the full‑share fast track and Business Depot luncheons. Staff said they will explore working with the youth advisory council and event staff to scale the program.

Next steps: staff will send event calendars and consider a sustainable cadence (seasonal or quarterly) while coordinating with other city teams to support larger events.