Green Beexley volunteers map Instagram strategy, brand toolkit and school outreach

Joanne said the committee needs a clearer social-media approach to highlight programs, remove or archive dated posts, and make the Instagram grid easier for residents to navigate. "We need to have some plan where we take down things after they've ended," she said while reviewing the account.

Members proposed a working toolkit with brand assets (expanded color palette, iconography and post templates), an editorial calendar keyed to holidays and events, and a set of operational folders for ready-to-post assets. Jackie described a folder-per-post workflow (Canva/Google docs) and proposed a content-review process so city accounts can check posts before publishing.

Outreach and audience: Luke urged the committee to clarify target audiences (for example, parents versus younger followers) and to define whether the account's goal is to inform current followers or to grow new ones. He recommended pinning near-term events, running some items as Instagram Stories, and keeping evergreen content (e.g., a high-school environmental club river cleanup) as timeless posts rather than date-limited event notices.

School engagement: members also agreed to pilot 15-20 minute sustainability lessons in second-grade classrooms with the high-school environmental club as presenters, with a small set of trial classes expected before the end of the school year.

Next steps: finalize a small visual-brand toolkit, assemble a volunteer/content-rotation plan, and place social-media strategy on the agenda for the next meeting when more members can participate.