Madison County reports Facebook audience of more than 15,500; staff suggests modest paid boosts

Madison County staff told the Board of Supervisors on April 6 that the county’s Facebook presence had grown to 15,547 followers and that monthly posting frequency has increased to about 21 posts per month.

Heath Hall presented a year-over-year summary showing sustained growth since the program began more than four years ago and said 87% of the page’s followers are from Madison County. He highlighted monthly peaks (January, December and June) that produced more than 200,000 views in those months and said the county has an app with approximately 1,000 downloads.

Board members discussed the possibility of targeted paid boosts to reach more county residents, noting the board had previously authorized $275 per month for boosting certain posts. Staff said they have worked with Facebook to identify lookalike audiences to expand reach among county residents and would return with proposals if the board wanted to increase marketing spending.

The presentation was informational and did not require a board vote.