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Council approves UDC sign changes, authorizes one digital billboard; 6–1 vote

May 23, 2024 | NorthlakeTown Council, Northlake, Denton County, Texas


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Council approves UDC sign changes, authorizes one digital billboard; 6–1 vote
The Northlake Town Council voted 6–1 on May 23 to revise sign standards in the Unified Development Code and to allow one specific digital billboard tied to an annexation and development agreement at the northeast corner of State Highway 114 and Cleveland Gibbs Road.

Planning staff said the amendment updates definitions and clarifies how window signs and colored window coverings are treated, aligns some standards with nearby cities' approaches, and establishes setback and spacing requirements that will effectively limit additional digital billboards beyond the one referenced in a pending development agreement. Staff explained that TxDOT rules and an associated annexation/development agreement led to the request to permit a digital billboard at that entry location.

During the public hearing, a local business owner raised concerns that the changes could prevent practical sun‑blocking window treatments and that some language might be overly restrictive for existing storefronts. A planning commissioner and nearby business owners said adjustments had already been made in response to earlier feedback. After discussion, the council approved the UDC sign amendments on a 6–1 roll call; Dr. Sessions registered the lone vote against the ordinance.

Why it matters: the change tightens sign regulation language, clarifies how colored window coverings are treated, and permits one digital billboard under specific conditions. Council members said the ordinance was drafted to prevent proliferation of billboards and to make rules clearer for business owners and staff enforcement.

Next steps: staff will publish the amended UDC language and coordinate any development‑agreement terms required for the billboard site. Council members noted the existing billboards and the specific setback and distance requirements in the amendment will block additional digital billboards from qualifying under the new rules.

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