Belmar debates sign‑ordinance changes; residents and planners warn about legal limits on political-sign restrictions

Belmar — The council on April 28 discussed proposed changes to the borough’s sign ordinance, including limits on political signs and edits to temporary‑sign sections after the planning board’s review.

Planning-board recommendations included changing political-sign rules to one sign per lot (rather than one per candidate within a race) and deleting a restriction that limited certain flags to Friday–Sunday special events. Planning-board counsel and staff said the language needs refinement to avoid conflicting definitions (for example, the draft’s separate references to flags and 'butterfly' signs).

Several residents and a planning-board presenter cautioned about constitutional and enforcement risks of limiting political speech. "I really think that you need to take a look at that political sign as a temporary sign," Leila Marks said, pointing to prior court challenges in Monmouth County and Supreme Court precedent. She urged the council to avoid content‑based regulation that would trigger strict constitutional scrutiny.

The council voted to table the planning-board‑related ordinance and asked the planning board attorney and borough legal counsel to review the language to ensure the ordinance is constitutionally sound and enforceable.

What happens next: the planning-board attorney and borough counsel will refine wording and return a recommended version to council; staff emphasized the final wording must be legally vetted before another council action.