Sierra Vista plans West Fest street fair and restarts VISTA 2040 public hearings
April 17, 2026 | Cochise County, Arizona
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Adam Curtis, communications manager for the City of Sierra Vista, urged residents to attend West Fest on Saturday and described the event and related city outreach for the VISTA 2040 general plan.
"So this weekend, particularly Saturday from 2 to 8PM, we shut down Fry Boulevard in the West End from North Avenue to Garden Avenue," Curtis said, adding that organizers expect about 51 vendors, live music, seven food trucks and family-friendly activities including a professional chalk-artist demonstration and contest.
Curtis said the city’s community development team will staff a booth at West Fest to discuss VISTA 2040 and gather input. He clarified the general plan does not impose a direct tax burden on residents; it is a long-range visioning document intended to align future development, support grant applications and inform partnerships.
The Planning and Zoning Commission will host two public hearings in May: an open-house-style hearing Tuesday, May 5 at 5 p.m. at the Ethel H. Berger Center, and a second hearing Tuesday, May 26 at 5 p.m. at City Hall. The commission will make a recommendation to the city council, which is expected to consider the plan before it goes to voters in November.
Curtis encouraged residents to review materials and submit comments at engage.sierravistaaz.gov and to visit the community development booth at West Fest for in-person information.
The outreach effort is part of the city’s effort to update planning guidance that covers land use, water and environmental considerations, parks and public-safety priorities for the next decade.
"So this weekend, particularly Saturday from 2 to 8PM, we shut down Fry Boulevard in the West End from North Avenue to Garden Avenue," Curtis said, adding that organizers expect about 51 vendors, live music, seven food trucks and family-friendly activities including a professional chalk-artist demonstration and contest.
Curtis said the city’s community development team will staff a booth at West Fest to discuss VISTA 2040 and gather input. He clarified the general plan does not impose a direct tax burden on residents; it is a long-range visioning document intended to align future development, support grant applications and inform partnerships.
The Planning and Zoning Commission will host two public hearings in May: an open-house-style hearing Tuesday, May 5 at 5 p.m. at the Ethel H. Berger Center, and a second hearing Tuesday, May 26 at 5 p.m. at City Hall. The commission will make a recommendation to the city council, which is expected to consider the plan before it goes to voters in November.
Curtis encouraged residents to review materials and submit comments at engage.sierravistaaz.gov and to visit the community development booth at West Fest for in-person information.
The outreach effort is part of the city’s effort to update planning guidance that covers land use, water and environmental considerations, parks and public-safety priorities for the next decade.
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