Keene EDC to run radio spots, partners with local outlets to boost outreach

The Keene Economic Development Corporation (EDC) discussed a marketing plan that will use remaining A/B board funds to buy radio air time and expand community outreach.

A staff report explained that, for the remaining five months of the year beginning next month, the EDC will run two spots daily on radio station 88.3 — one spot promoting the A board message (business recruitment) and one for the B board (community engagement). The marketing coordinator, Keith, will write scripts and adjust messages as needed; the plan also includes partnering with the university for event sponsorship and contacting the Cleburne Times Review to increase printed coverage of Keene news.

Board members said the plan is intended to put existing marketing dollars to work rather than let them sit unused and stressed the need to reach elderly residents who may not use the internet. The city manager report and board discussion framed the radio buy as a tactical step while staff develop a more strategic marketing plan for next year’s budget process.

No formal vote was required; board members expressed support and staff will bring back costs and strategy as part of next year’s budgeting process.