Volunteer designer unveils 'Blue Jays' brand identity for Newfields Elementary

Volunteer designer Brian presented a new brand-identity package for Newfields Elementary at the board’s regular meeting, proposing a mascot and system built from staff and student input. He said the primary mark integrates an “N” with a Blue Jay and showed alternate wordmarks, icons, spirit graphics, typography choices (Poppins and an accent font) and a color system that includes a deep “Newfields blue” and a bright sky blue.

Brian said he volunteered his time to synthesize faculty and student workshops into a cohesive identity and described the mascot reveal as a community effort: faculty and fifth graders helped prototype apparel and toured a local production facility that printed student shirts. A board member described the assembly reveal as “super fun,” and staff reported positive reactions from students who wore the shirts at school and over the weekend.

Staff emphasized the brand package includes implementation guidance (color versions, typography, and usage cases) so schools can apply the identity across signage, letterhead and apparel. Board members asked that the elementary identity remain respectful of the wider SAU 16 family while allowing Newfields to own its own elementary brand; presenters said they did not consult SAU 16 leadership but were open to collaboration.

The package will be available for continued review and staged rollout over the coming school year; staff and trustees encouraged continued feedback from teachers and families before wider deployment.