Governor Moore urges travel industry to showcase Massachusetts during Mass 250 celebrations
March 25, 2026 | Office of the Governor, Executive , Massachusetts
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Governor Moore urged travel and tourism professionals to use this year's Mass 250 celebrations and other large events to showcase Massachusetts and grow repeat visitation.
"It's a great state," Moore said, thanking the MAS Office of Travel and Tourism and event organizers. She highlighted the state's strengths — top-ranked schools, health care and innovation — and noted that Massachusetts has the second-highest life expectancy in the country, behind Hawaii.
Moore framed the touring season as an opportunity that arrives amid global and local challenges. "Travel is strong. It's strong. The demand is there because people want to explore," she said, asking industry partners to turn visitor experiences into returns for the state.
She cited upcoming attractions and tests for capacity, including Mass 250's July 4 Pops Esplanade and an exhibition soccer match between Brazil and France, saying such events will draw international visitors and "be truly unforgettable."
Beyond promotion, Moore pressed for policy responses to everyday concerns affecting residents and the visitor economy. She said the administration is focused on building more housing to help lower costs, increasing energy supply to reduce gas and electric bills, and working to lower health-care costs.
Moore stressed the need for cross-regional and cross-sector cooperation: "We rely on one another, and it takes collaboration across regions. It takes collaboration across industries and business and government at all levels," she said, asking the industry to partner with state efforts.
She closed by conveying greetings from Lieutenant Governor Kim Driscoll and thanking attendees for their role in creating the experiences that bring visitors back to Massachusetts.
The remarks were delivered to an industry gathering organized by the MAS Office of Travel and Tourism and included recognition of award winners and local cultural institutions such as the Norman Rockwell Museum and organizations including Meet Boston.
"It's a great state," Moore said, thanking the MAS Office of Travel and Tourism and event organizers. She highlighted the state's strengths — top-ranked schools, health care and innovation — and noted that Massachusetts has the second-highest life expectancy in the country, behind Hawaii.
Moore framed the touring season as an opportunity that arrives amid global and local challenges. "Travel is strong. It's strong. The demand is there because people want to explore," she said, asking industry partners to turn visitor experiences into returns for the state.
She cited upcoming attractions and tests for capacity, including Mass 250's July 4 Pops Esplanade and an exhibition soccer match between Brazil and France, saying such events will draw international visitors and "be truly unforgettable."
Beyond promotion, Moore pressed for policy responses to everyday concerns affecting residents and the visitor economy. She said the administration is focused on building more housing to help lower costs, increasing energy supply to reduce gas and electric bills, and working to lower health-care costs.
Moore stressed the need for cross-regional and cross-sector cooperation: "We rely on one another, and it takes collaboration across regions. It takes collaboration across industries and business and government at all levels," she said, asking the industry to partner with state efforts.
She closed by conveying greetings from Lieutenant Governor Kim Driscoll and thanking attendees for their role in creating the experiences that bring visitors back to Massachusetts.
The remarks were delivered to an industry gathering organized by the MAS Office of Travel and Tourism and included recognition of award winners and local cultural institutions such as the Norman Rockwell Museum and organizations including Meet Boston.
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