House approves requirement to disclose synthetic-media campaign content

The House passed House File 2609 on March 12, a bill that addresses the growing use of synthetic media in campaign materials by requiring a disclosure on ads or social-media postings that are AI-generated or use altered likenesses.

Representative Lundgren (S4) described the bill as "relatively simple" and said it would require a disclosure stating the material was generated by artificial intelligence, noting the prevalence of AI-generated likenesses and ads. An amendment (H8058) clarifying who is responsible for posting the disclosure was offered and adopted by voice vote. After that amendment was adopted, HF2609 was read for the last time and passed by roll-call; the clerk recorded the vote and the bill received a constitutional majority.

Supporters framed the measure as a transparency step to inform voters when campaign content is synthetic. The amendment adopted on the floor defines responsibility for ensuring the disclosure is posted. The bill will be forwarded to the Senate for consideration.