Committee hears bill to ban data-driven personalized pricing but motion to advance fails

Representative Greenman presented House File 3794, which would prohibit personalized surveillance pricing — using consumer data to set individualized prices. Greenman described the bill as a measure to protect fair markets and ensure consumers can trust posted prices. Several members expressed bipartisan support and urgency, saying data-driven price discrimination is a growing concern amid volatile global markets.

Members debated the bill’s scope but agreed on consumer protection aims. Representative Smith urged quick action; Representative Katiza Woottoon described everyday experiences where device-tracked data appears to change the ads and prices people see. The sponsor renewed a motion to refer HF3794 to the General Register; a roll call produced nine ayes and 10 nays and the motion did not prevail, so the bill did not move from committee at this hearing.

The committee record shows intent to continue consideration in the legislative process but no further procedural action was taken in this meeting.