Majority‑leader sponsors opened the long hearing on House Bill 10‑11 by characterizing the bill as a supply‑side intervention to disrupt a retail pipeline that moves puppies from large out‑of‑state commercial breeding operations into Colorado pet stores and broker networks. "This is a proven measure to protect not only the dogs that endure cruelty in these puppy mills, but to also protect Colorado consumers from the deception that the industry relies on," the majority leader said.
Proponents including the ASPCA (Sabrina Pacha), Humane World for Animals (Amy Jesse), Best Friends Animal Society (testimony submitted) and other advocates urged the ban, citing municipal examples and USDA inspection reports they say show systemic problems in many large commercial breeders that supply Colorado stores via brokers. "For every puppy purchased from a pet store, another perfectly adoptable dog waiting in shelters loses an opportunity," Roland Talbert testified for Colorado Voters for Animals.
Opponents — several Colorado small pet‑store owners, industry trade groups and some breeders — argued the bill would punish lawful, licensed stores that follow PACFA and USDA rules; they said it would eliminate local businesses, reduce state tax revenue and push customers to unregulated online marketplaces and unscrutinized sellers. Owners from long‑running family businesses described investments in facilities, staff and breeder vetting and warned they could not pivot to a different business model quickly.
Committee members asked for numbers and enforcement details. Witnesses gave contrasting estimates for animals imported via brokers (examples cited ranged from several thousand to tens of thousands annually), and industry witnesses insisted regulated retail channels provide more traceability than ad‑hoc online sales. Several witnesses suggested alternatives such as stricter sourcing standards, stronger PACFA enforcement, or targeted anti‑broker measures.
After hours of witness testimony from dozens of speakers on both sides, the committee considered a motion to advance HB 10‑11 to the Committee of the Whole with a favorable recommendation. The roll call recorded a 3–2 vote in favor. The committee record shows the debate touched on regulatory reach, economic disruption for small businesses, and whether the bill would meaningfully reduce large‑scale commercial breeding.