Downtown Sharing Association outlines events, foot-traffic data and volunteer needs

Zoila Perry, executive director of the Downtown Sharing Association, briefed council on downtown programming and volunteer needs.

Perry summarized major events including Third Thursday (estimated 3,000–5,000 attendees per event during summer), a powwow at the Sheridan Inn (about 370 parade/participant count last year), Monster Mash (over 1,000 participants), and holiday promotions that yielded 2,197 contest entries and $172,133 in reported downtown receipts from texted receipts. She said the organization uses a third-party service (Placer AI) to estimate adult foot traffic and emphasized that the data sample excludes children. Perry previewed new programming such as an Easter art show in collaboration with local arts partners and asked for volunteers for set-up, tear-down and event judging.

Council members praised the programming and attendance levels and encouraged continued partnerships with the city and local organizations.