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Sponsors push modest fees on alcohol producers to fund treatment as industry warns of job and price impacts

March 17, 2026 | 2026 Legislature CO, Colorado


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Sponsors push modest fees on alcohol producers to fund treatment as industry warns of job and price impacts
Representative Meg Jackson, the bill's lead sponsor, told the committee the proposal addresses a "public health crisis" and would create three dedicated Alcohol Impact and Recovery enterprises funded by modest fees on manufacturers and distributors to pay for prevention, treatment and recovery services. "Colorado was facing a public health crisis when it comes to alcohol use and misuse," Jackson said, citing a statewide annual cost she placed at about $5 billion and describing fees that she framed as only a few cents per serving.

The sponsors described the design as proportional and protective: fees would be tied to production volume so larger producers pay more, board seats would include labor and tribal representation under amendments, and statutory caps and reporting requirements were added to align the enterprises with constitutional enterprise rules and oversight. Co-sponsor AML Bacon said the enterprises are intended to ensure that "every dollar is dedicated and protected and can only be used to address alcohol related harm." Bacon also cited the fiscal note, which sponsors said projects roughly $6 million annually from the beer enterprise alone.

Supporters from public health and treatment providers urged the committee to create a stable revenue stream for services that are now fragmented and often short-term. Dr. Bill Berman of Denver Health called alcohol "a leading preventable cause of premature death and disability" and said Colorado ranks high in consumption and alcohol-related mortality. Lacey Hayes of Scribe Recovery Homes and other providers said recent funding cuts have left programs and jobs at risk; Hayes said her program served roughly 1,800 participants two years ago and projects serving only 430 this year because of lost grants.

Industry witnesses delivered a sustained, detailed opposition. Shawnee Adelson of the Colorado Brewers Guild and other brewers, wholesalers and retailers repeatedly called the measure a tax masquerading as a fee, urging that any new levy requiring voter approval be put to the ballot. The Distilled Spirits Council and beer and winery trade groups warned of job losses, closures of small producers and higher prices passed to consumers; the Wine & Spirit Wholesalers' executive director described potential constitutional concerns if a broadly applied charge functions like an excise tax without voter approval.

Committee members repeatedly probed the sponsors on legal and fiscal questions: why use the enterprise/fee structure rather than an excise tax requiring a ballot, how exemptions for small producers would work, how the Behavioral Health Administration would administer grants, and whether opioid settlement and federal block grant dollars should be prioritized instead. Providers and sponsors pushed back that opioid settlement funds are restricted and often not available to alcohol-specific services; several providers described administrative barriers that limit non-governmental organizations from using those funds directly.

Sponsors offered and the committee adopted a series of amendments intended to address industry and small-business concerns: adding a labor representative to enterprise boards, capping per-enterprise revenues to stay within enterprise-statutory thresholds, clarifying prioritization for tribal and veteran services, creating need-based distribution criteria, and exempting very small producers by gallonage thresholds (for example, low-volume beer, wine and spirits producers as defined in the L008 amendment).

Despite the amendments, the committee vote split along lawmakers' stated priorities. On final action the bill did not advance: a roll call produced five votes in favor and eight opposed, and the committee subsequently granted a motion to postpone the bill indefinitely. Vice Chair Leader moved to postpone indefinitely and Representative Bridal seconded; the motion carried.

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