Cullman County Tourism unveils new website and downloadable visitor savings pass
March 09, 2026 | Cullman City, Cullman County, Alabama
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Harmony Hurd Steed, executive director of tourism for Cullman County, told the City Council on March 9 that a new, mobile-friendly tourism website went live today and features curated weekend itineraries, a searchable partner directory for restaurants and attractions, and an event‑submission portal for local organizers.
Nut graf: The site and a complementary visitor savings pass are designed to attract visitors and encourage them to spend more time and money in Cullman, Steed said. The tourism bureau will promote the assets via brand activation and social‑media campaigns aimed at increasing overnight stays and local business patronage.
Details and features
- The homepage lets visitors choose an experience and includes filters for restaurants, shops, attractions and lodging (hotels, Airbnbs, cabins and glamping).
- Curated weekend itineraries (for example, “Downtown Discoveries”) outline suggested activities and encourage multi‑night stays.
- A downloadable visitor savings pass (the "Cullman Adventure" pass) delivers partner discounts directly to phones or email addresses; participating businesses set their own offers.
Context and scale
Nathan Anderson and other tourism staff noted that recent festivals (including the Christmas market and Oktoberfest) have driven large visitor counts; Anderson said those events together accounted for more than 500,000 visits to the city from all 50 states during the last year. Council members said recent tournaments and sports events have also filled local hotels and that the new site could help convert day visitors into overnight guests.
Quote
“We are so proud of it,” Harmony Hurd Steed said of the new website, adding that the bureau welcomes feedback and event submissions via info@cullmantourism.com.
What happens next
The tourism bureau will roll out a newsletter next month and begin social-media brand activation to promote itineraries and the visitor savings pass. Council members encouraged continued collaboration between tourism and economic development to capture longer stays and lodging revenue.
Nut graf: The site and a complementary visitor savings pass are designed to attract visitors and encourage them to spend more time and money in Cullman, Steed said. The tourism bureau will promote the assets via brand activation and social‑media campaigns aimed at increasing overnight stays and local business patronage.
Details and features
- The homepage lets visitors choose an experience and includes filters for restaurants, shops, attractions and lodging (hotels, Airbnbs, cabins and glamping).
- Curated weekend itineraries (for example, “Downtown Discoveries”) outline suggested activities and encourage multi‑night stays.
- A downloadable visitor savings pass (the "Cullman Adventure" pass) delivers partner discounts directly to phones or email addresses; participating businesses set their own offers.
Context and scale
Nathan Anderson and other tourism staff noted that recent festivals (including the Christmas market and Oktoberfest) have driven large visitor counts; Anderson said those events together accounted for more than 500,000 visits to the city from all 50 states during the last year. Council members said recent tournaments and sports events have also filled local hotels and that the new site could help convert day visitors into overnight guests.
Quote
“We are so proud of it,” Harmony Hurd Steed said of the new website, adding that the bureau welcomes feedback and event submissions via info@cullmantourism.com.
What happens next
The tourism bureau will roll out a newsletter next month and begin social-media brand activation to promote itineraries and the visitor savings pass. Council members encouraged continued collaboration between tourism and economic development to capture longer stays and lodging revenue.
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