Simsbury Community Media asks for donations as subscription revenue falls

Representatives of Simsbury Community Media (SCM) appealed for donations, saying the station's funding model — long based on television subscriptions — has been undermined as viewers move to internet-only services.

"For over 40 years, SCM has been the voice of our town," a presenter said, urging residents to support local programming that preserves town history, broadcasts school events and keeps the community informed. The presenters noted that much of SCM's programming remains freely available online, but subscription revenue has fallen.

The on-screen appeal asked viewers to visit SCM's website or scan a QR code to contribute. Speakers emphasized that donations will help maintain coverage of local government and school events and support youth programming; specific fundraising targets and budget details were not specified during the appeal.

The appeal framed the request as a way to sustain a locally produced public service rather than to fund a new program. SCM representatives did not announce any formal changes to programming or governance during the remarks.