Survey finds many visitors visit downtown less after parking changes; employee-parking pilot receives positive feedback

DDA staff presented two parking surveys to the board on Monday: a general-rate survey with 503 responses and an employee-parking permit pilot survey with 34 responses.

In the general survey, staff said about 68% of respondents reported visiting downtown less since the new parking rates were put in place. Respondents most commonly suggested better signage, clearer rules for resident passes and improved assurances that permit holders can find designated parking. "Most people answered that they're very dissatisfied" with the rate changes, staff said.

By contrast, the employee parking permit pilot—aimed at giving downtown employees designated parking off Atlantic Avenue—received mainly positive responses: roughly 80% of pilot respondents had applied for the new permit and said the cost and locations met their needs. Staff noted the pilot still needs more responses and planned to ask merchants for further feedback at an upcoming merchant meeting.

Board members suggested the DDA and city post clearer guidance about which events allow dogs and other event-specific restrictions, provide a manager portal for businesses to purchase multiple employee permits and publish utilization numbers so board members can monitor the program's real-world effects. Staff said they would share survey results with the city and produce utilization data next month.

The board asked staff to clarify resident permit restrictions (including the $12 annual pass and its conditions on garage entry times) because residents and seasonal visitors reported confusion about hours and eligibility.