Whittier charter operator urges $10M reinvestment in tourism marketing to boost Alaska economy

Kelly Bender of Lazy Otter Charters testified to the Senate Finance Committee that reinvesting $10,000,000 in tourism marketing would support long-term business viability and job growth in coastal communities. Bender, who identified her family business and its growth from one vessel to multiple year-round operations, said the tourism sector contributes roughly $5.6 billion in economic activity, supports about 48,000 jobs and has contributed more than $180 million to state revenue.

Bender asked lawmakers to reinvest vehicle rental tax revenue to maximize return on investment, saying targeted marketing helps shoulder-season visitation and enables businesses to hire year-round staff. "Spending money on marketing is 101 for the success of any business," she told the committee.

Why it matters: Committee members will weigh marketing reinvestment alongside other budget priorities; tourism marketing can influence seasonal employment, local tax receipts and small-business viability.

What’s next: No vote occurred; the testimony becomes part of the public record as the Finance Committee considers amendments and revenue allocations for the coming budget cycle.