Chief communications officer outlines branding, translations and staffing priorities for Centennial SD 28J

Albert Rosales Correa, chief communications officer for Centennial SD 28J, outlined his department’s priorities and recent work in a presentation to district leadership. He said the Communications Department aims to streamline internal and external communications, serve as a trusted source of information and expand equitable language access across the district.

"As Chief Communications Officer, my goals are to streamline internal and external communications, serve as a trusted source of information, and provide expanded and equitable language access for the district and departments," Rosales said. He emphasized that the department has produced and developed "dozens of videos and audio productions," taken photographs at numerous events, and prepared and translated "hundreds of documents" and "thousands of words."

Rosales told attendees the department has established new programming standards intended to build a consistent brand for Centennial SD 28J, which he said "has enabled us to provide better quality productions of work for the entire district." He described measurement of progress as based on both the quantity and quality of each production, initiative and campaign.

On staffing and capacity, Rosales said the work requires "essential staff to cover and produce high quality production features and campaigns." He noted his own professional development through district and personal workshops and linked those efforts to an increase in departmental output: "This has shown the department has produced much more productions in terms of campaigns and initiatives towards our prioritized goals."

Looking ahead, Rosales said the department’s next steps are to identify critical communication needs, develop branding and style standards, and further expand equitable language access across the district. Rosales did not provide a specific timeline or budget for those steps.

The presentation primarily laid out priorities and recent outputs; no formal motions or votes were recorded in the transcript, and Rosales did not specify implementation dates or funding sources.