Miranda Creative outlines marketing strategy to boost Norwalk events and Park Norwalk use

Miranda Creative, the Norwich-based agency selected last summer to handle Visit Norwalk and Park Norwalk marketing, presented its first half-year work and next steps at Park Norwalk’s February meeting.

Maria Miranda, principal of Miranda Creative, and Juliette, the agency’s lead digital brand manager, walked commissioners through recent event campaigns and a proposed Park Norwalk visual and digital refresh. Juliette said the Dine Norwalk campaign delivered about 137,000 impressions on Meta platforms and over 4,000 clicks via Google Ads, while short-form creator content produced more than 100,000 views, helping drive restaurant-week attendance and related parking transactions.

The agency proposed two paths for Park Norwalk’s site and brand: a quicker color-and-image refresh to improve accessibility and offer plug-ins, or a full redesign that would include stronger security and expanded functionality. Miranda Creative also proposed an "Ally" welcome package for new businesses and a content/asset library to make consistent branding and copy available to local merchants.

Commissioners pressed for practical parking tie-ins for upcoming events such as the Melt on River Street; Juliette said event-specific parking guidance and recommended garages will be posted in advance. Commissioners also asked for a map that clearly shows lots and structures and suggested a recurring “garage feature” in the content calendar to familiarize residents and visitors with parking options.

"We are creating templates and assets so businesses can quickly plug in Park Norwalk information," Juliette said during the presentation. Maria Miranda added that the work aims to unify city and parking communications so collaborative promotions look and feel consistent.

Next steps include posting event parking guidance for the Melt, continuing the calendar-plugin rollout with Visit Norwalk, and further discussion about a business toolkit and whether Park Norwalk will pursue a site refresh or full redesign. Miranda Creative and Park Norwalk staff said they will continue close coordination as campaigns and technical updates roll out.